The term “social design” is one that I like kicking around like a soccer ball, hogging it and trying to score on a net with 5 defenders tackling me. I just want to hurt the goalie – don’t even want to score.
I don’t know why I always use sports as a metaphor for relating to design — I think competition is the first thing that comes to my mind and I can’t help but to write about it
We weren’t “un”social the past two centuries. We were/are growing. We had curiosity and passion mold us to who we are today. We are wise idiots. Nothing but tools, running around, looking, trying to fit into society. There is no such thing as “social” design. Design is a social act. All that we have been making, all that we’ve been striving for and all that we’ve been believing in, dies as soon as we conduct this act.
Now, you may ask, how do you know if a design is dead? Well, that’s why you study, train and practice. You are supposed to be responsible enough to educate yourself and use the resources you have available. I feel sorry for our brains to have to adapt to this techno-funk society, but information exchange and communities determine what is dead and what is emerging. Our tools for communication have exponentially transformed our lifestyles over the last few decades and we have yet to understand where we are headed at this speed.
The point I’m trying to make is that there is no such thing as social design. If you are not passionate about something; if you’re not facing your fears; if you’re not balancing your selfishness and your selflessness; if you are not trying to understand relationships — most importantly local ones — you are not designing yourself and you are most certainly afraid of failure. This means that there is no perfection and you are in constant change as your experiences define your individuality and your fate.
It’s all nature, let it be. Don’t let anyone tell you what is good — but listen. They don’t know you and want you to be safe based on their understanding of safety. It’s all competition, if you don’t want to battle and feel what love is about, then you’ll never know what you have the potential to kill or save. Predator, prey and play came from nature too. We were never wrong, we have always been social and we shall continue to design. Let nature do its thing.
Just feel the love and spread it. Own your creative body — don’t sell it.
